Penn State

John R. Chapin - Associate Professor of Communications, Penn State Beaver

Book Title: Milestones in Mass Communication Research

Author: Shearon Lowery and Melvin DeFleur

Book Description:

Milestones was the first book to get me excited about media effects research. As a student, it helped shape my perspective and influenced my dissertation and subsequent research. It's a great starting point for students interested in media effects or research in general.


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