Penn State

Anne M. Hoag - Associate Professor, Department of Telecommunications and Director of Outreach, College of Communications, Penn State University Park

Book Title: Diffusion of Innovation

Author: Everett Rogers

Book Description:

My research, in part, has been about adoption and social and economic effects of new communications technologies. I have used the ideas and scholarship in this book many times over the years, probably more than any other single book in this library.

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