Penn State

Brent Moritz - Associate Professor of Supply Chain Management, Penn State University Park

Book Title: Thinking, Fast and Slow

Author: Daniel Kahneman

Book Description:

Daniel Kahneman won a Nobel Prize in Economic Sciences for his work that challenges the notion that humans are rational decision makers. This book brings decades of his research into one volume. It describes his work (and that of others) who outline the two systems that are active when we face a decision: System 1 is fast, emotional and intuitive, and System 2 is slower, deliberative and more logical. It describes the two systems and the heuristics and biases that impact the choices we make. It is an interesting and enlightening read, and the research has had impact in economics, management, psychology, political science and many other fields.

Personally, I became familiar with much of the underlying research as I began my PhD, and my dissertation looked at the impact of System 1 and System 2 thinking in supply chain management. Even though most of my dissertation research was completed before the book came out, I was gratified that the book was so well-received. Even now, I am able to point to it in describing my research and how human judgment continues to impact supply chain decisions.


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