Penn State

Tulay Girard - Professor of Marketing, Penn State Altoona

Book Title: A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)

Author: Joseph F. Hair, Jr., G. Tomas M. Hult, Christian M. Ringle, Marko Sarstedt

Book Description:

This book enabled me to perform advanced statistical tests that improved the quality of my empirical research studies. The authors explained the steps and concepts very clearly and simply enough for researchers to easily follow them. It is an excellent resource.


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