Penn State

Denise Ogden - Professor, Marketing, Penn State Lehigh Valley

Book Title: Developing a Creative and Innovative Integrated Marketing Communication Plan

Author: James R. Ogden

Book Description:

I chose this book to honor the author, my husband, who has been an inspiration throughout my career.  He convinced me to pursue a doctorate and has been my mentor in research, teaching and service.  Without him I would not be a professor at the best university.


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