Penn State

Karen Winterich - Associate Professor of Marketing, Penn State University Park

Book Title: Who Really Cares: The Surprising Truth about Compassionate Conservatism

Author: Arthur C. Brooks

Book Description:

Who Really Cares uses various datasets and analyses to consider the truth behind the common perception that those on the political left are more compassionate than those on the political right. Brooks provides evidence that counters this stereotype and notes the benefits of giving both for the self and society. Published as I was completing my dissertation examining identity and charitable giving, this book led me to examine more nuanced roles of political identity in charitable giving as part of a stream on identity and charitable giving.  I hope this book will motivate other researchers to consider how stereotypes may not be reality and investigate counterintuitive patterns in consumer behavior.

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