Penn State

Breffni Noone - Associate Professor of Hospitality Management, Penn State University Park

Book Title: Revenue Management: Hard-Core Tactics for Market Domination

Author: Robert G. Cross

Book Description:

When I read this book as an undergraduate student it ignited my passion for revenue management. The wonderfully strategic perspective from which Cross examines the revenue management discipline fostered my interest in the many facets of revenue management and continues to impact the focus of my research.

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