Penn State

Francis E. Dardis - associate professor of communications, Penn State University Park

Book Title: The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

Author: Richard M. Perloff

Book Description:

From day one, this book informed and cultivated my research agenda in persuasive communications. The academic knowledge contained in the book, coupled with a keen eye toward the practical implications of all of it, immensely helped me pursue inquiry in strategic communications, advertising, and consumer behavior. This book basically allowed me to set a road map for the many questions I investigated over the years. I do not believe that I could have thought of all those questions without it. Thus, the overall mission of contributing to our extant knowledge and building upon it certainly was accomplished by this superlative book.


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