Penn State

John I. Messner - associate professor of architectural engineering, Penn State University Park

Book Title: Serious Play: How the World's Best Companies Simulate to Innovate

Author: Michael Schrage

Book Description:

This book was recommended to me by Ray Levitt at Stanford, and it formed the foundation of a new line of research into the value of prototyping for innovation within the construction industry. The insights from this book propelled our research initiatives in virtual prototyping into a new area focused on how people interact with virtual prototypes. Michael Schrage also illustrates the value of interacting and using prototypes and simulations which can provide tremendous benefit in engineering education.


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