Penn State

Margaret G. Meloy - Associate Professor of Marketing, Penn State University Park

Book Title: Heuristics and Biases: The Psychology of Intuitive Judgment

Author: Thomas Gilovich, Dale Griffin, and Daniel Kahneman

Book Description:

A terrific overview of the field, synthesizing decades of research and providing insights for managerial decision making.

BACK | TOP

 
Site maintained by Public Relations and Marketing
Penn State is committed to affirmative action, equal opportunity, and the diversity of its workforce.
©2004 The Pennsylvania State University
U.Ed. LIB 04-64      last updated 8/10/10 wh